No two projects are alike.

Applied Strategies

• 

  XPO1

  Completed

  Work, Life, Balance.

  Zona 4, Ciudad de Guatemala · 2017

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  URBOP Scope

  Initial strategyTerritorial analysisMarket analysisCommercial viability

  Project impact

  Anchor for the revitalization of Zona 4: activates investment, occupancy, and urban fabric.

• 

  AEME

  Completed

  Time for Emotions. Time for Experience. Time for Business.

  Zona 14, Ciudad de Guatemala · 2024

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  URBOP Scope

  Construction PMPlanningStrategic criteriaBoutique positioning

  Project impact

  Strengthens the corporate offering in Zona 14 and adds urban value to its surroundings.

• 

  MIRA

  Completed

  Despierta todos los días en Zona 10.

  Zona 10, Ciudad de Guatemala · 2021

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  URBOP Scope

  Construction PMPlanningConceptual designArchitectural design

  Project impact

  Raised the quality of life and the property value of its immediate surroundings in Zona 10.

• 

  Vecindario Salomé

  Ongoing

  Regresa a tu centro, en el centro de la Ciudad. La dicha de tener lujo urbano.

  Zona 1, Ciudad de Guatemala · En curso

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  URBOP Scope

  Conceptual designIntegral planningConstruction PM (BIM)Commercial strategy

  Project impact

  Anchor for the revitalization of the city center: commerce, security, and property value.

• 

  Legado del Bosque

  Ongoing

  La reserva natural más grande, que conecta a la Ciudad de Guatemala.

  Zona 16, Ciudad de Guatemala · En curso

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  URBOP Scope

  Territorial analysisStrategic conceptualizationDevelopment modelValue narrativeCommercialization

  Project impact

  Preserves one of the most important private reserves of the metropolitan area — 70% forest, 30% urbanization.

• 

  Camantulul

  Ongoing

  La tierra de nuevas oportunidades. Reimaginando el sueño guatemalteco.

  Santa Lucía Cotzumalguapa, Escuintla · En curso

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  URBOP Scope

  Territorial master planLand-use strategyStrategic conceptPhasing logicValue narrative

  Project impact

  Engine of regional development along the CA-2 highway: investment, employment, and a new economic centrality.

• 

  Dosento

  Ongoing

  Frente al Parque. La dicha de hacer que un espacio sea propio solo ocurre en ciertos momentos de la vida.

  Zona 10, Ciudad de Guatemala · En curso

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  URBOP Scope

  Strategic definitionPositioningOperating modelValue narrativeCommercialization

  Project impact

  Redefines urban housing: an intermediate alternative between house and building, without the rigidity of a traditional condominium.

• 

  AuraCinco

  Ongoing

  Vive aparta-momentos.

  Zona 5, Ciudad de Guatemala · En curso

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  URBOP Scope

  Integral real estate strategyPositioningValue narrativeMarketing strategySales model

  Project impact

  Humanizes the real estate narrative: shifts the focus from the product to the experience of living.